Are they the seeds to be nurtured to bring in automation, innovation and transformation. There is a saying, necessity is the mother of invention. I would say, innovation is amalgamation of creativity and necessity. We need to understand the ecosystem, to apply creativity and identify the ideas to bring in change. We need to be competent with changing ecosystem and think beyond the possible. What is the biggest challenge in doing this? "Unlearning and Learning", we think the current ecosystem is the best. Be it health, finserve, agriculture or mechanical domain, we need to emphasize with the stakeholders, to come up with the strategy to drive. The very evident example here is the quality of life is changing every millisecond. Few decades back the phone connection was limited to few, but today all the millennials are having a mobile phone. Now phone is not just a medium to talk, but are so powerful devices that an innovative solution can be developed on it.
With disruption and evolving modern technology corporate professionals are changing business models which is in line with changing trends, keeping expenditure to low with higher ROI because of higher leads count to conversion. Continuous disruption because of technology evolution and upgraded Internet presence has changed the perspective for public and go online with reach. Brick and mortars retailers are struggling whereas online e-tailers are leading the bandwagon like Amazon is one of the largest online ecommerce station. Irrespective of business size everyone is exploring online channels, leveraging various modes be it Ecommerce (online shopping portal), Social channel etc. Traditional marketing mantras framework revolves around 4 P’s [product, price, promotion, place] whereas modern Digital marketing mantra framework revolves around 7 P’s [product, price, promotion, place, people, performance, process, physical or virtual evidence]. All P’s will not give outcome with lea