Are they the seeds to be nurtured to bring in automation, innovation and transformation. There is a saying, necessity is the mother of invention. I would say, innovation is amalgamation of creativity and necessity. We need to understand the ecosystem, to apply creativity and identify the ideas to bring in change. We need to be competent with changing ecosystem and think beyond the possible. What is the biggest challenge in doing this? "Unlearning and Learning", we think the current ecosystem is the best. Be it health, finserve, agriculture or mechanical domain, we need to emphasize with the stakeholders, to come up with the strategy to drive. The very evident example here is the quality of life is changing every millisecond. Few decades back the phone connection was limited to few, but today all the millennials are having a mobile phone. Now phone is not just a medium to talk, but are so powerful devices that an innovative solution can be developed on it.
With disruption and evolving modern technology corporate professionals are changing business models which is in line with changing trends, keeping expenditure to low with higher ROI because of higher leads count to conversion. Continuous disruption because of technology evolution and upgraded Internet presence has changed the perspective for public and go online with reach. Brick and mortars retailers are struggling whereas online e-tailers are leading the bandwagon like Amazon is one of the largest online ecommerce station. Irrespective of business size everyone is exploring online channels, leveraging various modes be it Ecommerce (online shopping portal), Social channel etc. Traditional marketing mantras framework revolves around 4 P’s [product, price, promotion, place] whereas modern Digital marketing mantra framework revolves around 7 P’s [product, price, promotion, place, people, performance, process, physical or virtual evidence]. All P’s will not give outcome with lead to conversion if P’s are not complemented with 3 V’s model [Valued customer, Value proposition and Valued network].
Most of the business entities are leveraging Digital Marketing Strategies, to capture untapped market using innovative techniques encapsulated behind Digital Marketing enablers like Search Engine Optimization, Social Media Optimization, Social Media Marketing, content Marketing etc.
Let us comprehend few statistics to embrace importance of Digital Marketing,
Power of Digital Marketing is mind blowing since for having the same reach, cost of digital marketing is ~25% of traditional model.
Digital Marketing comes in various forms and vast spectrum of Digital marketing helps realize early revenue. Various forms of Digital Marketing modes revolve around Internet, Phone, Mobile, Email and Visuals.
Go Digital Marketing with relevant audience using apt online medium to gain market share and higher revenue by adopt the right marketing strategy. Digital Marketing is a continuously evolving, if strategize and executed well it will have exponential positive impact which will help gain not just lead generation, conversions and ROI but also get higher revenue quickly. Choose Digital Marketing as channel and let right Digital Manager strategies it based on your vision to gain quick ROI and higher REVENUE.
Thank you,
Outstanding Outlier "AG",
Most of the business entities are leveraging Digital Marketing Strategies, to capture untapped market using innovative techniques encapsulated behind Digital Marketing enablers like Search Engine Optimization, Social Media Optimization, Social Media Marketing, content Marketing etc.
Let us comprehend few statistics to embrace importance of Digital Marketing,
According to Gartner Digital Marketing spend report,
According to Google:- 40% claimed getting savings because of Digital Marketing – Cost effective mode of marketing.
- 28% shifted spending from traditional marketing to Digital Marketing – Shift in Marketing model.
- 2.8 times better revenue because of digital Marketing strategies- Better ROI.
Power of Digital Marketing is mind blowing since for having the same reach, cost of digital marketing is ~25% of traditional model.
Digital Marketing comes in various forms and vast spectrum of Digital marketing helps realize early revenue. Various forms of Digital Marketing modes revolve around Internet, Phone, Mobile, Email and Visuals.
Let me help recognize few techniques for Digital Marketing:
Digital Marketing following simple PDCA model, Plan – Do – Check – Act. It’s is an iterative model where correction and refinements are needed to get much needed outcomes. Digital Marketing Strategy is like pilot executing vehicle with defined algorithm to reach destination with a KPI of Zero Accident, where Digital Marketers execute plan with the KPI to get necessary lead conversion for higher revenue. - SEO – Search Engine Optimization, help brand’s reachability and awareness. 60% of B2B marketers say that SEO has most powerful impact on lead generation; and in today’s time, apt inclusion of befitting SEO strategy is must to stay on top of search results. However, reaching at the top of SERPs for your target keywords is not easy, as it demands adept understanding of SEO strategies.
- SMO – Social Media Optimization, help gain brand recall.
- SMM – Social Media Marketing, help gain needed attention using paid channel.
- CM - Content Marketing, help audience know more about brand.
- EM - Email Marketing, help reach relevant audience.
- BM – Blog Management, help share experience and knowhow with audience.
Digital strategy should cover below aspects:
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics” says Duane Forrester, Senior Product Manager, Bing- People’s trust.
- Optimal price.
- Relevant promotion.
- Product key features.
- Reachability and accessibility.
- Brand image.
Go Digital Marketing with relevant audience using apt online medium to gain market share and higher revenue by adopt the right marketing strategy. Digital Marketing is a continuously evolving, if strategize and executed well it will have exponential positive impact which will help gain not just lead generation, conversions and ROI but also get higher revenue quickly. Choose Digital Marketing as channel and let right Digital Manager strategies it based on your vision to gain quick ROI and higher REVENUE.
Thank you,
Outstanding Outlier "AG",
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