Are they the seeds to be nurtured to bring in automation, innovation and transformation. There is a saying, necessity is the mother of invention. I would say, innovation is amalgamation of creativity and necessity. We need to understand the ecosystem, to apply creativity and identify the ideas to bring in change. We need to be competent with changing ecosystem and think beyond the possible. What is the biggest challenge in doing this? "Unlearning and Learning", we think the current ecosystem is the best. Be it health, finserve, agriculture or mechanical domain, we need to emphasize with the stakeholders, to come up with the strategy to drive. The very evident example here is the quality of life is changing every millisecond. Few decades back the phone connection was limited to few, but today all the millennials are having a mobile phone. Now phone is not just a medium to talk, but are so powerful devices that an innovative solution can be developed on it.
Hello Friends,
First, let me THANK YOU for
taking time out from your demanding timetable to read my articles on Digital
Marketing sequence. This is my second write up on Digital Marketing to help
Entrepreneurs, Digital Marketers and Small Businesses to understand A to Z about Digital Marketing. In
this artefact, I
will be concentrating on “When should one go for Digital Marketing?”. Last article I wrote was focused on “Why
Digital Marketing Strategy is needed?”.
Taking an analogy, like there is life
cycle for all human life, Digital Marketing maturity can also be defined as naïve
to mature. It is important to understand what should be actioned and when to
get necessary benefits. Let me come back to the topic "When should we focus on Digital Marketing?”.
It is imperative to take right actions
at right time to get right outcome. Similarly, right Digital Marketing using apt
disruptive techniques results can be noticed in form of consumer behavior BUT question remains “WHEN”.
Initializing Digital marketing
strategy from inception of the product/service has its own advantages having
said that Digital Marketing can be plugged in anytime. Let us understand the key
facets of Digi-Marketing. Digi Marketing spectrum is not synonym or limited to
Social Media Marketing but have lot of other twigs like Email Marketing,
Content Marketing, blogging, Search engine Optimization etc. ...it can be
adopted in various forms Organic and Inorganic. Flexibility in adopting #Digi-Marketing is the key as
it helps provide level playing field to everyone to succeed if strategized and executed
well.
Digi Marketing levers can be
plugged in any time seamlessly. Let us take a practical example of education domain which is seasonal hence sinusoidal yet regular hence linear. Universities have seasons
because Admission happens once in a year, Social Events (Sports event, Cultural
event etc..) happen multiple times in a year whereas studies continue to happen
throughout the year. Limited the case study to these 3 trial classes.
Anytime plugin – Season class is the classic case where we can
discuss and understand this aspect. Let us assume new courses are introduced for
the new session. To manage and leverage Digi
Marketing, #SEO short term strategy can be very handy along with Social Media
Optimization, Email Marketing. For SEO, Keywords can be tagged and plugged in so
that search engine enables quick and easy search as top 10 #SERPs (search
engine results pages). On short term basis,
Social Media can influence and help generate leads (# SMO i.e., Search Media
Optimization)). Similarly
Email marketing is so powerful with extensive reachability helps to expand and reinforce message to known well-wishers and
community.
Regular and fulltime plugin – Nothing beats being consistent, that complements
long term Digi-Marketing Strategy. Tools like Social Media Optimization and SEO
i.e., Search Engine Optimization with well-defined long-term Keyword based
strategy fits the bill. This approach help gets long term benefits and help
gain lead against competitors. Blogging and Content marketing are very powerful
tools to be continuously
plugged in with right and loyal audience.
Occasional Plugin – This is to address Social events where
involvement is not limited to the students but also positive traction from both
Management and Faculty is must. Aggressive marketing is the most important
attribute for focused Short term and Occasional occurrence of events hence mix of both inbound and out bound
marketing with precise blend and fusion is the key. Digi-Marketing tools like Digi-Billboards, Search
Media Optimization and Email marketing along with Traditional Marketing like TV
ads, SMSs and Print Media Marketing) will be very helpful. Larger reachability in
a short span is the key factor to enable Digi troupes to be efficacious.
Let me conclude this article with crux that Digital Marketing can be
strategized and executed at any point in time because of the flexibility in terms
to various tool. Hope this helps you comprehend when we should plugin Digi
Marketing because right set of tools will help marketers gain:
ü
Increase
visibility
ü Get more traffic
ü Number of visitors
ü Easy way to show brand.
Continue to stay in touch as I will
continue to share other aspects to Digital Marketing which are either not known
well or perceived wrongly. Like any other Management Strategy which is based on
Mission and Vision, Digital Strategy is also based on Vision hence this initiative(series)
is in the direction to bring it on table and picture it rightly which is more pragmatic
and hands-on.
Thank you for being in touch and
let us continue to exchange thoughts…Looking forward to hearing from you.
Outstanding Outlier “AG”
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