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Showing posts from January, 2018

Is today's world all about creativity and ideation?

Are they the seeds to be nurtured to bring in automation, innovation and transformation.  There is a saying, necessity is the mother of invention. I would say, innovation is amalgamation of creativity and necessity.  We need to understand the ecosystem, to apply creativity and identify the ideas to bring in change. We need to be competent with changing ecosystem and think beyond the possible. What is the biggest challenge in doing this? "Unlearning and Learning", we think the current ecosystem is the best. Be it health, finserve, agriculture or mechanical domain, we need to emphasize with the stakeholders, to come up with the strategy to drive. The very evident example here is the quality of life is changing every millisecond. Few decades back the phone connection was limited to few, but today all the millennials are having a mobile phone. Now phone is not just a medium to talk, but are so powerful devices that an innovative solution can be developed on it.

What's the right time for Digital Marketing?

  Hello Friends, First, let me THANK YOU for taking time out from your demanding timetable to read my articles on Digital Marketing sequence. This is my second write up on Digital Marketing to help Entrepreneurs, Digital Marketers and Small Businesses to understand A to Z about Digital Marketing. In this artefact, I will be concentrating on “When should one go for Digital Marketing?”.   Last article I wrote was focused on “ Why Digital Marketing Strategy is needed? ”. Taking an analogy, like there is life cycle for all human life, Digital Marketing maturity can also be defined as naïve to mature. It is important to understand what should be actioned and when to get necessary benefits. Let me come back to the topic "When should we focus on Digital Marketing?”.   It is imperative to take right actions at right time to get right outcome. Similarly, right Digital Marketing using apt disruptive techniques results can be noticed in form of consumer behavior BUT question