Are they the seeds to be nurtured to bring in automation, innovation and transformation. There is a saying, necessity is the mother of invention. I would say, innovation is amalgamation of creativity and necessity. We need to understand the ecosystem, to apply creativity and identify the ideas to bring in change. We need to be competent with changing ecosystem and think beyond the possible. What is the biggest challenge in doing this? "Unlearning and Learning", we think the current ecosystem is the best. Be it health, finserve, agriculture or mechanical domain, we need to emphasize with the stakeholders, to come up with the strategy to drive. The very evident example here is the quality of life is changing every millisecond. Few decades back the phone connection was limited to few, but today all the millennials are having a mobile phone. Now phone is not just a medium to talk, but are so powerful devices that an innovative solution can be developed on it.
Dear Friends,
I would like to sincerely THANK YOU for taking time out and read my articles
on Digital Marketing sequence. This is my third write up on Digital Marketing
to help everyone understand Tangible and
Intangible Benefits of Digital Marketing. In this article, I will be focusing
on “Visible and invisible benefits of Digital Marketing”. Last article I wrote
was focused on “What’s the right time for Digital Marketing?”.
Let us acknowledge these facts and register them for the growth benefits.
Undoubtedly Digital marketing power is full of benefits but that needs to be
channelized properly using right tools and right strategy. We strategize
and drive Digital Marketing based on facts and market trends. Believe you me, Digital
Marketing is incomplete without research and provoking questions to the customer
and self. It is equally important for Marketers to dig and define right roadmap
for the success of Digital Market to reap Tangible and Intangible benefits.
Horse power of Digital World is much more than any other medium of
communication in the current disruptive world of Social media and Internet of
Thing. Internet and digitalization had broadened the reach and speed up the
flow of communication which are the key differentiators for Inbound Marketing. Let
us try to embrace Digital Marketing by comprehending T(Tangible) and IT(InTangible)
benefits.
Sales Power: Anyone
connected with you online becomes your power for Sales and Growth. Online social
community act as the catalyst for spreading the word and reach on your behalf. Tangible aspect of you reaching out to your
connection but Intangible aspect which we tend to ignore or does not acknowledge
is that they spread your message to their communities exponentially. We should leverage
exponential Tangible and Intangible power of sales for spreading or viral your
market with their influence.
Testimonial Power: As soon
as anyone from your online community expresses “Like” or “Pen Positive/Negative
comment” that become one’s best testimonial. Such references have much more influence
and impact than the Inorganic (Paid) published endorsements by celebrities on Television
and Print media. Connection with likeminded people and appreciating their
valuable word of spread helps connect better even with the simple message. Intangible
benefit of getting connected with right audience should be cherished by everybody
and not belittle it because it comes straightforwardly. Believe you me, getting
a single “Like” reflects huge amount of credibility about one’s work.
Level playground for everyone: One can spend higher amount of budget for
Digital marketing to get right strategy in place however execution and
connecting to the targeted audience is an important aspect for any successful
campaign. Beauty of Inbound approach is that it provides equal level playing
ground for everyone. Creating costly creatives might have Tangible impact on
audience however connecting the right cord even with low budget creative I would
categorize as InTangible and valuable assistance from one’s online community.
Power of Real-time User
Acceptance: With such a connected world and online community, one can easily
infer instantaneous preferences from your onlookers, using analytical tools like
Google Analytics or Facebook Insight. A/B test strategy should be strategically
executed ahead of time to fine tune and refine outcomes quickly based on the initial
reaction before damages are realized. Such
a platform where Tangible inferences can be drawn overnight and corrections can
be rolled out to the niche group across online community, worth appreciating
their InTangible support. Intangible
benefit one gets is the real-time feedback from the horse’s mouth and quick and
short reaction\correction time.
Online Reputation:
Spreading one’s wing across connected channels help build reputation and
establish recall brand value. Clear Intangible aspect has become so handy to
overshadow any other benefit. Brand power is THE POWER to connect and delivery
quality as expected.
Get Digital Strategy right, by targeting the right execution plan:
·
Leverage your online community as your Well-Wishers.
·
Value not just formal feedback but respect everyone’s
response to your advantage.
·
Effort worth noticed with perseverance and
commitment, adapt Agile and Iterative digital marketing to gain positive sentiments.
Let people hear you and they will reciprocate with their support.
·
Augment online Brand reputation with quality and
freshness, will help get much needed attention.
Only word of caution as Digital Marketing Strategist never react to
your Critics that will stop your channel to get InTangible benefits. Respect
everyone’ POV and take advantage of disruptive world by seeking real time
feedback and corrective steps. Value Tangible Benefits but never ignore InTangible
benefits.
Outstanding Outlier “AG”
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