Outstanding Outlier

Dear Friends, FY 17 was the year where global economy had seen various shades be it USA or India or for that matter any other economy in the world. FY18 is going to be very different as already in the initial 2 months we had noticed ups and downs (JVs, Collaborations and scams etc..) with so much of excitement around. Marketing is no different, this industry had matured overtime to co-op up with the news that makes headlines with future of 4G plus. I would also like to sincerely THANK YOU for taking time out and read my articles on Digital Marketing sequence. This is my fourth article on Digital Marketing to help everyone grow in their own ventures. In this article, I will be focusing on “FY18 trends to watch out for by Digital Marketing Strategists”. Last article I wrote was focused on “ Tangible and InTangible Benefits of Digital Marketing? ”. “Your time is limited, so don’t waste it living someone else’s life”. Steve Jobs, Cofounder of Apple This quote is tru

Dear Friends, I wo uld like to sincerely THANK YOU for taking time out and read my articles on Digital Marketing sequence. This is my third write up on Digital Marketing to help everyone understand Tangible and Intangible Benefits of Digital Marketing . In this article, I will be focusing on “Visible and invisible benefits of Digital Marketing”. Last article I wrote was focused on “ What’s the right time for Digital Marketing? ”.   Let us acknowledge these facts and register them for the growth benefits. Undoubtedly Digital marketing power is full of benefits but that needs to be channelized properly using right tools and right strategy. We strategize and drive Digital Marketing based on facts and market trends. Believe you me, Digital Marketing is incomplete without research and provoking questions to the customer and self. It is equally important for Marketers to dig and define right roadmap for the success of Digital Market to reap Tangible and Intangible benefits

  Hello Friends, First, let me THANK YOU for taking time out from your demanding timetable to read my articles on Digital Marketing sequence. This is my second write up on Digital Marketing to help Entrepreneurs, Digital Marketers and Small Businesses to understand A to Z about Digital Marketing. In this artefact, I will be concentrating on “When should one go for Digital Marketing?”.   Last article I wrote was focused on “ Why Digital Marketing Strategy is needed? ”. Taking an analogy, like there is life cycle for all human life, Digital Marketing maturity can also be defined as naïve to mature. It is important to understand what should be actioned and when to get necessary benefits. Let me come back to the topic "When should we focus on Digital Marketing?”.   It is imperative to take right actions at right time to get right outcome. Similarly, right Digital Marketing using apt disruptive techniques results can be noticed in form of consumer behavior BUT question

  With disruption and evolving modern technology corporate professionals are changing business models which is in line with changing trends, keeping expenditure to low with higher ROI because of higher leads count to conversion. Continuous disruption because of technology evolution and upgraded Internet presence has changed the perspective for public and go online with reach. Brick and mortars retailers are struggling whereas online e-tailers are leading the bandwagon like Amazon is one of the largest online ecommerce station. Irrespective of business size everyone is exploring online channels, leveraging various modes be it Ecommerce (online shopping portal), Social channel etc. Traditional marketing mantras framework revolves around 4 P’s [product, price, promotion, place] whereas modern Digital marketing mantra framework revolves around 7 P’s [product, price, promotion, place, people, performance, process, physical or virtual evidence]. All P’s will not give outcome with lea

Hello All, Currently IT industry is barraged with articles on Agile i.e., #BeLean. AGILE’s basic premise is to be lean yet measure and track matrices. #GOAGILE, #BEAGILE, #AGILITYLEADS and many more hashtags around #ONLYAGILE does not mean cut corners. Lean Engineering gurus have been teaching to go #AGILE and be #LEAN. Being Agile is to be nimble, to be able to adapt to the changing needs of company to achieve goals as to what is desired by business. We need Agility to achieve measurable parameters i.e., not just measure outcome but also Project management specific measure. What if I say we should not just track Velocity, Burn down and Burn up charts but also EVM. Agile Project Managers so called “Scrum Masters” most often keep calling “Scope is Dynamic Hence Agile”, “Do not know what will be the scope for couple of sprint down the lane and hence it is not possible to forecast outcome after 2 sprints”, “Do not know what will it take to deliver the complete full scope”. It is

Hello All,     Nowadays IT industry is bombarded with articles on Agile with loud and clear message #BeLean. Everyone around teaches AGILE as in #GOAGILE, #BEAGILE, #AGILITYLEADS and many more hashtags around #ONLYAGILE. Lean Engineering gurus have been coaching corporates to go #AGILE and be #LEAN. Literal English meaning of being Agile is to be nimble, to be able to adapt to the changing needs of company to achieve goals as to what is desired by business. But why do we need Agility, is it to be able to achieve outcome i.e., #BusinessesNeed with speed i.e., #Velocity? I am perplexed with what I keep hearing around Agile practices and I firmly believe we should try to understand the rational for being Agile by choosing right “O”, either go #Outcome or #Output. What will you prefer without reading this blog, Output or Outcome?   Let me take you two decades back when there was a need for transformation. Transformation from big-bang i.e., #waterfall to iterative i.e., #lea